We pitched and won the Chicago Cubs business with this idea, rooted in the rich traditions surrounding the team and Wrigley field. We crafted the out-of-home and print campaign around one of these traditions, the flying of the “W” flag after every Cubs win.

Fun Fact: These ads ran just a couple years before they won their first World Series in more than 100 years. Am I saying this campaign put them on the path? I’m not not saying it. I am still waiting on my ring though.