Opportunity: With NOPE - Universal, Jordan Peele, and MonkeyPaw studios had the opportunity to bring a new vision of the Summer Blockbuster to life. Universal knew that audiences were returning to theaters and that 70% of people would make their purchase decision in person. With a massive community of Peele Fans across FB and IG - it was crucial to breakthrough and excite audiences with high expectations early in the customer journey.

Our Innovation: We built NOPE - A fully immersive Horizon VR World of Haywood Ranch and Jupiter’s Claim, important locations in the film.. The World not only excited super fans, but became a content and creative creation platform that supercharged the ad campaign.

Results: Top 5 Horizon world for weeks straight after launch; 250k+ Actions to buy tickets; +15pt lift Ad Recall; +8pt awareness lift; +2pt A25-34 reported attendance opening weekend lift; 60MM+ co-branded NOPE/Horizon World impressions; 39 industry articles (consumer and tech coverage)

Best of all, Jordan loved it! “It’s totally transformative . . . awesome for the fans to be able to come see Haywood Ranch… like I intended them to experience it, which is completely immersed and so I love this as a supplement for the film.” - Jordan Peele