Opportunity: Oreo created and introduced the “Most Oreo Oreo” with a bold ambition - launching the most playful cookie ever in the most playful way ever.

Our Innovation: We worked in close collaboration with the client, The Martin Agency and Media Monks to craft The Oreoverse, a full suite of interactive games in VR, AR and in-feed instant game experiences. In a first, we executed a Facebook and Instagram livestream from inside our VR world to launch with Martha Stewart experiencing the Oreoverse for the first time.

Results: Massive buzz and earned impressions, sold out of the pre-sale in less than 24 hours.

People Magazine: “Since the OREO is stuffed with itself, the brand decided to make the latest launch an innovative one in which fans can join in the "metaverse for OREO lovers — the OREOVERSE."